Evaluation
3 EVALUATION AND CONFIRMATION OF IMPORTANT FEATURES
3.1 Evaluation of the site in a wider perspective
Queen Elizabeth Country Park is one of the largest and most diverse sites in
the country, with a reputation for
recreation, conservation and commercial activity.
The constituent elements of this site are evaluated individually in this section
and therefore will only be highlighted in
that order with no implied hierarchy.
Landscape: An important part of the South Downs, South Hampshire
Downs
and the East Hampshire Area of Outstanding Natural Beauty.
Archaeology: Extensive evidence of early settlement part protected
as scheduled monuments and in addition
some newly discovered features, all of which are of regional importance.
Nature Conservation: The Yew woodlands and calcareous grassland
are of national importance. The
assemblage of lower plants is significant on a European scale.
Public use, Access and Recreation: A centre important to Hampshire
and the surrounding counties, within a
radius of at least 35 minutes ‘drive time’.
Interpretation: A flagship site for the Hampshire County Council
and Forest Enterprise.
Education: A key site for the delivery of environmental education
to schools from Hampshire and beyond.
Income generation potential: A degree of commercial activity, producing
a 50% return on expenditure with a low
‘ticket price’ and well developed secondary spend, that is matched by few sites
nationally.
3.2 Landscape Features and Quality
The whole area of Queen Elizabeth Country Park lies within the Character Area
known as the South Hampshire
Downs and the Landscape Type defined a Scarps; Downland.
To better assess this landscape it is necessary to first introduce the wider
perspective of the South Downs and
then to split the site into three local character areas which can be described
in greater detail.
3.2.1 The South Downs
The South Downs area is dominated by a prominent ridge of chalk, softened by
a smooth generally uninterrupted
skyline, which runs from Winchester to the spectacular cliffs of the Seven Sisters
where they end abruptly at the
English Channel.
The Downs have a steep, dominant north facing scarp slope, and a more rolling
south facing dip slope which
meets the South Coast Plain. They are open in character, and their elevated
nature provides extensive views across
the neighbouring countryside.
Land use on the Downs is largely determined by topography and soil quality. On the gentle dip slopes arable land
predominates, with cereal crops adding colour and texture to the landscape. Interspersed with the cereals are
permanent and semi-permanent grass leys used for dairy, sheep and beef production. Large unimproved areas of
tightly grazed chalk grassland survive on the steep slopes. This habitat
is used for sheep grazing, which has been
prevalent since the Middle Ages. The centuries of sheep grazing on steep slopes
have produced a network of
narrow tracks following the contours of the slope. Over the years these
have eroded exposing the underlying chalk
and forming the highly characteristic terracettes of the South Downs Scarp Slopes. The decline in sheep grazing
after the Second World War, together with a dramatic fall in the rabbit population
due to myxamatosis in the 1950s
has resulted in considerable scrub invasion of many formerly open slopes. Woodland
is common on the western
half of the Downs, where a combination of recent conifer and broadleaf plantations
and ancient semi-natural
woodland occurs.
The area has a rich archaeological character with Neolithic and Bronze Age barrows,
prehistoric field systems and
Iron Age hill forts as distinctive landscape features. Today settlement
is slight, with a few scattered villages and
hamlets traditionally built of brick and flint.
Notable exceptions to the traditional built character include the urban extensions
along the A3 of Horndean and
Clanfield to the south, and Petersfield to the north.
Downland footpaths and bridleways often follow drove roads and transport routes
which have been used for
centuries. The high parts of the Downs, including the South Downs Way,
are among their most important
recreational features. The escarpment tops and coastal headlands are particularly
popular places due largely to the
panoramic views, ease of access and apparent sense of remoteness.
3.2.2 Local Landscape Character Areas
Scarps and Downland /Open (open chalk uplands with downland and escarpments)
Butser Hill /
Oxenbourne Down
Principal Characteristics
-
Prominent dome shaped elevated chalk upland with open, shallow sloping summit areas.
-
-
Steep escarpments on perimeter of summit areas with convexo-concavo slope profile characteristic of
chalk.
-
-
Escarpments dissected by open or wooded coombes/dry valley systems extending up to summit ridges.
-
-
Shallow well drained calcareous silty soils, together with areas of clayey soils over clay with flints
on the
summit.
-
-
Vegetation cover mainly confined to areas of woodland or scrub invasion on steep escarpment slopes and
within coombes, some of which are designated as ancient semi-natural.
-
-
Large areas of protected species rich improved and unimproved grassland surviving on low fertility soils,
managed by controlled grazing.
-
-
High biodiversity and rarity value of many areas reflected in the designation of areas as SSSI and LNR
(Oxenbourne).
-
-
Strong variation in micro-climate with exposed windswept summit areas, sheltered coombes, and higher
incidence of frost pockets on north/north east facing slopes within coombes.
-
-
Rich source of archaeological remains on summit areas and southern slopes.
-
-
General absence of built development, confined to limited public facilities such as the car park, kiosk,
and the
telecommunications mast on Butser.
Management Issues
Maintaining the balance between species rich grassland and important areas of
calcareous scrub both on site and in
immediate environs.
Control of visitor pressure during the summer season in terms of the visual
impact of car parking and localised
erosion of summit paths, in particular the South Downs Way.
Further loss of ‘downland associated’ character through arable cropping or inappropriate
recreational activity on
surrounding land.
Appropriate management of woodland, including coppice areas, and those on more
inaccessible steep
escarpments, to ensure the quality of woodland.
Visual impact of the BT tower and associated development.
Possible conflict of events using southern slopes in terms of excessive size,
frequency, or when adverse weather
conditions are prevalent. Scarps and Downland / Wooded (enclosed
/ wooded chalk uplands with
escarpments) Queen Elizabeth Forest
Principal Characteristics
-
Prominent dome shaped elevated chalk upland/ridgeline with shallow sloping summit area extending up
to the
steep north facing ‘structural’ escarpment at the junction of the chalk with the older upper greensand
beds,
linking into the main South Downs escarpment.
-
-
Southern dip slope deeply dissected by dry valleys and secondary ‘erosional’ escarpments.
-
-
Shallow, well drained calcareous soils.
-
-
Dense woodland cover throughout the area comprising both coniferous plantations together with mixed
deciduous and beech woodland.
-
-
Much of the woodland was planted in the 1930s for commercial purposes. Since that period regular
thinning
has been carried out on a rotational basis.
-
-
Enclosed character resulting from the dense tree cover, with intermittent and limited views from rides,
and
more extensive recreational clearings.
-
-
The designation of this area as a Country Park has resulted in the establishment of a comprehensive
system of
permissive walking, cycling and riding routes, and a high degree of public access.
-
-
The A3(T) follows the western boundary of this area within the floor of a dry valley which has been
artificially
deepened to cut through the chalk escarpment and achieve appropriate vertical road alignment; steep
engineered facets to the road cutting are prominent.
-
-
Built development is very limited, and confined to the Park Visitor Centre and ancillary service buildings
and
car parks.
-
-
Chalk quarry area located on the north western boundary, partly contained by the woodland cover but
visible
from elevated areas, notably the east facing slopes of Butser Hill, and from the A3(T).
-
-
Restored landfill site located within a former quarry to the south west of Buriton and at the interface
with the
Scarps - Hangers landscape type.
-
-
Despite the high elevation, especially on the summit ridges, the dense tree cover has an ameliorating
effect
resulting in a relatively sheltered microclimate.
-
-
The area is bordered to the east by the main Portsmouth to Waterloo railway line.
Management Issues
Visual prominence of the area from the A3(T), near the southern ‘gateway’ into
the AONB, and adjacent
elevated locations, notably Butser Hill summit area and Country Park, and impact
on visitors perception of area.
The areas of coniferous woodland, notably the south facing slopes of Holt Down,
have a dense homogenous
appearance and limited seasonal variation, contrasting with the ‘softer’ indigenous
cover of beech and ash dominated
woodland that extends across other sections of the character area.
Strong contrast of almost continuous woodland cover with the open downland character
of the adjacent Butser Hill
area.
Management of the forest sections to balance the need for a commercial return
with the visual impact of felling and
extraction.
Visual impact of the chalk quarry on the north western perimeter of the area.
Visual impact of the steep road cutting of the A3(T) through the chalk escarpment.
Past replacement of semi-natural woodland with plantation woodland, causing
loss of biodiversity.
Balance of encouraging appropriate public access to the Country Park and the
impact on ecologically sensitive
areas.
Protection of sensitive areas and sites of archaeological importance, and potential
damage to undiscovered
archaeological remains as a result of woodland management.
Scarps - Hangers (wooded chalk escarpment) Butser Hill North /
War Down
Principal Characteristics
-
Very steep and occasionally precipitous chalk escarpment deeply dissected in many sections to form a
locally
sinuous edge.
-
-
Shallow, well drained calcareous and fine silty soils.Almost continuous cover of predominantly deciduous
woodland mainly comprising beech with some yew, together with ash, field maple and holly, forming a
distinctive belt of hanging woodland.
-
-
High biodiversity value of woodland which includes many areas of ancient semi-natural and replanted
woodland.
-
-
Powerful edge forming a dramatic backcloth to the adjacent undulating lowland landscape.
-
-
Secluded ‘secret’ character contrasted with occasional open clearings in the woodland with afford
spectacular views.
-
-
Well established system of tracks and footpaths within the woodland providing limited access.
-
-
Contrast in micro-climate from the more sheltered middle and lower slopes, and exposed upper sections
at
the summit of the escarpment (Butser Hill).
Management Issues
Requirement for co-ordinated and long term management of semi-natural ancient
woodland within the Hangers
to ensure that its high biodiversity value is sustained.
Appropriate management to retain the occasional open sections of the escarpment.
Maintenance of dead wood features.
This evaluation has been sourced from the following references;
The character of England; Landscape Wildlife and Natural Features
- English Nature and the Countryside
Commission, 1997.
East Hampshire Integrated Management Guidelines - Landscape Design Associates,
1998.
The Hampshire Landscape - HCC publications, 1993.
3.3 Evaluation of Site for Archaeology
The national importance of Butser Hill in terms of its archaeology has already
been recognised by the scheduling
of a considerable area of the hill as an ancient monument. This scheduling
takes in features which extend from the
Bronze Age onwards. Though the historical provenance of some of the features is
debatable, there is no doubt that
Butser Hill may provide a great deal of evidence about past land use.
More recently, evidence has been brought to light, first by the East Hampshire
AONB Archaeological Survey
(1996) and subsequently by more detailed work, commissioned by the Country Park
and Hampshire County Council,
on the value of Queen Elizabeth Forest from an archaeological perspective (1997).
Initially, the East Hampshire AONB Archaeological Survey noted the extent and
exceptional preservation of
field lynchets and holloways, and the presence of previously unrecorded drystone
structures close to the already
scheduled Roman villa site.
The next stage, an earthwork survey, demonstrated that, despite the fact that
the earthworks were within an area
of dense conifer plantation, the flint structures were well preserved and potentially,
very important.
This stage highlighted how these sites could best be managed - the first element
of this management, the removal of
much of the tree cover - was carried out. This, in its turn. exposed more
detail of the area and led to a further
commission for a supplementary survey of the site (1998).
The purpose of this survey was to record the new elements revealed by the clear
fell and to provide an up-dated
descriptive and interpretative account of the earthworks. This survey
has been carried out.
The conclusions reached show that there is now stronger evidence for the existence
of well preserved structural
remains. To quote the report:
“Relict landscapes of this type are a rarity in southern
England, where modern agriculture
has severely
damaged or destroyed extant remains.
In particular, the survival of building foundations...
may denote an area of high archaeological potential,
which could merit consideration for scheduling”.
It should be pointed out that, though the features are close to an accepted
Roman site, there is, as yet, insufficient
evidence to link them with that site. However, increased research on the
site will doubtless further our knowledge
about the historical land use in this area.
Beyond the immediate concern of the earthworks on Holt Down, there are several
other features which have been
identified as of archaeological importance within the forest. An example
is the Bronze Age round barrow at the
top of War Down. This, in itself, is potentially schedulable as an ancient monument. However, its presence in the
context of six other, though smaller,barrows suggests that this is possibly
the site of a prehistoric cemetery. In
addition, the fact that Anglo-Saxon artefacts have also been found at the site serves
to emphasise the importance of
this area as having been in use over a considerable period.
It is clear, therefore, that the Country Park is a highly important site containing
relict landscapes from the Bronze
Age onwards and so having the potential of adding to our knowledge of past human
occupation and activity in this
area of East Hampshire.
Management Issues
Appropriate long term management of the archaeological sites within the forest.
The control of recreational pressure on all sites.
An evaluation of all more recent ‘industrial archaeology’ features to include
the Butser Pond, Target Valley Butts
and the flint working sites in the forest.
3.4 Evaluation of site for Nature Conservation
Queen Elizabeth Country Park is of importance at national, regional and local
levels. In the national context Butser
Hill / Oxenbourne Down are important because of the extent of both Yew woodland
and calcareous grassland.
The assemblage of lower plants is also of national, possibly european significance. There are also a number of
important invertebrates, some of which are nationally or locally rare or scarce.
The range of habitats and their location within the intensively farmed East
Hampshire/South Downs landscape
add to the sites conservation status.
Management issues:
Recognition that Queen Elizabeth Country Park,
and in particular Butser Hill /
-
Oxenbourne Down is a Nationally important site.
Understanding the ecological role Queen Elizabeth Country Park has within the wider East Hants countryside
The protection of the important component species.
Size
Most of Butser Hill / Oxenbourne Down is a Site of Special Scientific Interest, and the SSSI designation
actually
stretches beyond the boundary of the Country Park. At 231.2 ha this is large when compared against other
lowland
terrestrial SSSIs, and it is the second largest area of chalk grassland in Hampshire.
It has been estimated that there is a maximum of 7480ha of CG2 grassland on the chalk in England. As
at least
40ha of Butser / Oxenbourne falls into the CG2 vegetation class, this means that the Country Park
holds at least
0.5% of the national total of CG2.
Most calcareous grassland sites are less than 40ha in extent, which makes Butser Hill a large site in
a national
context.
The extent of the key habitats, if you include the Queen Elizabeth Forest, and
the overall size of the Country Park
means that it can accommodate a number of visitors and a range of activities
without unduly detracting from the
conservation importance of the area.
Management issues:
Maintaining the extent of the Country Park, the Butser Hill SSSI, and their key habitats.
Diversity
The site is diverse in terms of its habitats, plant community types and species.
It has a range of calcareous grassland communities from NVC CG1 / 2 in the forest blocks
to CG 2,3 and 6
within the Butser Hill / Oxenbourne Down complex. The ex-improved pastures on Butser Hill and the picnic
areas in the Forest add to the grassland diversity, these range form MG1 TO MG7.
The woodland habitats include Yew woodland W13a and Ash dominated W8 as well as small fragments of
other types.
Scrub is dominated by the Hawthorn W21 community.
This diversity has been further enhanced by the storms of 1987 and the early 1990’s which created glades
and
natural regeneration within the main forest blocks.
Other habitats include man made ponds, chalk cliffs created through the construction of the A3 and quarrying
and a variety of micro habitats create through the differing aspects, steepness, and general topography.
This varied habitat diversity has led to an increase in species diversity.
Management issues:
Maintaining and developing the current habitat and species diversity
Species
Whilst the Country Park supports a diverse range of important species, three species groups
can be picked out
as key features.
Pardon (1990) ranked Butser Hill / Oxenbourne Down in the top 20 Hampshire Chalk grassland sites for
plant
species richness and 6th out of 50 sites for the overall species richness of the CG2A community.
The site may lack some of the more local species, such as orchids, but overall it has a rich vascular
flora.
Brewis, Bowman and Rose (1996) describe Butser / Oxenbourne as the richest of any Hampshire chalk
grassland site in terms of its bryophyte and lichen flora. It also has the richest terricolous lichen
flora of any single
site on the English Chalk. Brewis et al 1996 also reported that Butser Hill has some 125
bryophytes and 82
lichens recorded in chalk grassland, a total that has not been reached in any other English site to
date.
The ISR report (English Nature 1998) shows 93 species, including 6 Red Data Book species, 7 described
as
rare, 8 Nationally scarce ( Notable A) & 27 as Nationally scarce.
Over 30 butterfly species have been recorded on the site and with further investigation the moth list
is increasing
year by year.
There are over 40 Bio-Diversity Action Plan Species that are either in the
Country Park or within the Park evirons.
Management issues:
Maintaining and developing the present species diversity (particularly BAP species).
Naturalness
The forest of Holt Down and War Down is a recently (1920’s onwards) planted
forest of beech and conifer.
Remnants of semi-natural vegetation can be found and take the form of areas
of woodland that pre-date the modern
forest and small patches of chalk grassland.
All of the open water features within the Country Park are man made.
The lower slopes of Butser Hill (A3 slopes) are pastures that until recently
were topped regularly and improved
using nitrogen based fertiliser. These slopes are now reverting back to
a semi-natural grassland.
The calcareous grasslands have come about through
years of sheep, cattle and rabbit grazing. These can be
classed as having become a semi-natural habitat.
Yew woodlands dominate the landscape and have generally come about
through fluctuations in the grazing
regime.
There seems little doubt that left ungrazed Butser Hill would become
a woodland, probably of yew. This
however does not detract from the ‘naturalness’ of the grasslands or of their
ecological worth.
Chalk grasslands have developed as a semi-natural system and should be treated
as such.
Rarity
It has already been mentioned that their are a significant number of nationally and locally rare and
scarce species
on site and in the general environs.
A number of these are closley associated with calcareous grasslands.
The bryophyte and lichen species and communities are particulary important, with many being rare, including
one
RDB vulnerable species (Weissia condensa).
The Hepatic mat (liverwort) community charcterised by Frullania tamarisci, Porella arboris-vitae
and
Scapania aspera, found on the north-facing slope of Rake Bottom, is unknown on the continent
and is rare in
Great Britain. The Rake Bottom community is the most extensive area of this community on the English
Chalk.
All of the semi-natural calcareous grassland types found within the Country Park are considered to be
rare or
scarce in a national context.
There is less than 10,000 ha of CG2 and CG6 remaining in Great Britain. Less than 2,000 ha of CG6 can
be
found in England.
Lowland calcareous grassland is a key habitat in the UK Biodiversity Action Plan and is recognised as
a
community of European importance in the EU Habitats and Species Directive.
A number of rare and scarce invertebrates have been recorded on the site, as well as mamals and birds
of local
or national importance.
Management issues
Protecting the rare or scarce species and habtats
Developing long term monitoring systems
Fragility
The forest is generally quite robust, but suffers surface erosion on major trails
especially on horse and mountain
bike routes. However many of the more important species and habitats exist either
at the edge of the main forest
blocks (eg forest roads and rides) or in the windblown / cleared areas. Forest
Operations can detract from the
nature conseravtion interests if not carfully planned.
Erosion caused by sheep and rabbits can sometimes be beneficial, but this also
needs to be carefully monitored
An appropriate grazing regime is important to maintain the grassland habitats.
Some species within the Country Park, especially birds, can be subject to disturbance. Where practicable
measures must be taken to limit these problems.
Management issues
Protecting the key species and habitats
Maintaining the approppriate balance between the working / recreation environment and the conservation
/
Biodiversity interests.
Typicalness
The habitats and species found at the Country Park are typical of this part
of East Hampshire and the South
Downs in general.
The CG type plant communities and scrub mosaic represent what would have been the typical landscape
prior to
the extensive farming and development of the area.
What is perhaps untypical is the richness of the lower plants amongst the stands of CG2a.
The valley bottoms contain typical MG type habitat.
Many of the invertebrates species, especially butterflies such as chalkhill blue, whilst no longer common,
are
nonetheless typical species of the downs.
Parts of the QE forest block contain older fragments of woodland, a number of typical species can be
found.
Within the more open areas, other species have been found which are not normally associated with this
area.
Records include sightings of Dartford Warbler.
Management issues
Identifying the typical species and habitats
Maintaining the typical species and habitats
Recorded History
One of the most important aspects in the recorded history is the fact that the yew woodlands of
the area were
the subject of a study by Dr A S Watt. The continuing recording and study is of great nature conservation
and
scientific importance.
Dr Francis Rose has been actively recording both vascular and lower plants since the 1950s.
The invertebrate fauna has also been well studied over the last 25 years.
A range of other informal studies and surveys have taken place over the years,
However these past systems of
recording management practice were not very detailed.
More work is needed in analysing and collating these reports so that their true worth can be assessed.
Management issues
Collating the recorded history
Making the information available to site staff and other interested people
Position in Ecological / Geographical Unit
The Country Park is part of the South Downs/calcareous grasslands chain of hills and although isolated
by
intensive agricultural practice, roads and other development, ecologically similar sites exist nearby. The long term
objectives should stretch beyond the Country Park and link these sites.
Management issues
Maintaining the links with near by sites
Maintaining the onsite diversity
Exploring the need to be part of wider strategic plans ( ie SAC designation, South Downs National Park
?)
Potential for Improvements/Restoration
The ex-improved pastures are already subject to conservation grazing measures
which will see them become
more species rich. The proximity to species rich grassland should increase
the plant diversity of these pastures without
resorting to reseeding.
Autumn badger foraging has also helped to break-up the sward and increase the
opportunities for new seed to
germinate.
The Country Park is also involved in a chalk heath restoration programme. If this is successful then
the potential
will be there to encourage the development of chalk heath habitat on Butser hilltop.
Within the main forest blocks remnants of chalk grassland are being protected and potentially could
be
expanded, whilst the continued maintenace and develpoment of the windblown / regeneration areas has
the
potential to increse the biodiversity of this major part of the Country Park.
Management issues
The continuation of the existing projects
Identifying and resourcing future projects
3.5 Evaluation of public use, access and recreation
Historically, the site has been used extensively, though informally, for access
to the countryside from the time that
the Forestry Commission first acquired Holt Down and War Down. Largely,
this has taken the form of walking and
the quiet enjoyment of the countryside.
When Hampshire County Council acquired Butser Hill, public access again was
a major feature with anecdotal
evidence of up to 1000 vehicles at one time using the site on occasions.
Since its inception, the Park has encouraged suitable recreational use of the
site and tried to maintain a balance
whereby such use does not compromise the conservation objectives of the partners,
the primary objective of quiet
enjoyment of the countryside or the integrity of the surrounding area.
Fashions in recreation change, and the Park has adapted to these changes within
the parameters established
above. It is clear, however, that certain activities require regulation
so that they do remain within those parameters.
Activities have, therefore, been zoned to minimise their impact on both the
environment and other Park users.
In the case of aerial activities, this zoning has been further regulated by
the involvement of local clubs in the
management of their activities. Butser Hill is a prime site for hang-gliding,
paragliding, model-aircraft flying and kite-flying and to allow total freedom
of access to these activities would conflict with both conservation objectives
and
enjoyment of the landscape and its features. Nonetheless, it is not feasible
that such activities could be transferred to
the forested area of the Park.
The differing, natural qualities of the site, therefore mean that large numbers
of people can enjoy a variety of
recreational activities without impinging upon the enjoyment of others.
The ease with which people can reach the Park, means that this is a prime, countryside
venue for the people of
Portsmouth and, to a certain extent, Southampton as well as those living in
the immediate area. Should the road
network be further improved, the catchment area for the Park will consequently increase. And as further housing
development takes place in Portsmouth, Havant and East Hampshire, so too will
the importance of the Park as an
area of open, accessible countryside suitable for a wide range of recreational
activities.
3.6 Evaluation of site for interpretation
In order to carry out an evaluation of Queen Elizabeth Country Park it is important
firstly to define what is
understood by interpretation;
“An educational activity which aims to reveal meanings
and relationships through the use of original objects,
by firsthand experience and by illustrative
media, rather than simply communicate factual information”.
Q. F. Tilden
And secondly to stress that this concept must be fully integrated in to all
aspects of the sites operation.
In practical terms, for many years, Queen Elizabeth Country Park has used ‘Tilden’s
six principles’ of
interpretation as the basis for explaining where and if it is possible or suitable
for interpretation to be carried out.
The sites size and diversity, together with its accessibility and visitor facilities,
provide a potential for the
interpretation of self and partner organisations which is realised, to the extent
of available resources, by a high staff
culture made up of trained, committed individuals.
Whilst there are formal projects together with a culture of interpretative provision
there is no formal ‘Interpretative
Plan’.
Management Issues
The need to continually maintain staff awareness as to the opportunities for
interpretation provided by their day-to-day work.
To ensure the appropriateness of any interpretation with respect to the policies
of respective partners and related
organisations.
Where practicable all projects should seek to provide for public information,
consultation and interpretation.
There is a requirement to maintain awareness and assist in delivery by the use
of suitable training.
3.7 Evaluation of site for educational use and potential
In recent years Queen Elizabeth Country Park has been affected by a number of
quasi-political changes in the
way education is run on a national basis. This has been
reflected in the way schools in general manage their budgets,
administration and curricula. As a result the education service at Queen
Elizabeth Country Park operates across a
diverse subject base and is very reactive to changes in this market.
However the traditional delivered environmental education, at 5000 children
(science 80%, geography 20%, key
stages 1 and 2), still represents nearly half of all recorded educational visits.
The sessions can be broken down as follows:
|
Self guided
|
% by subject
|
Guided
|
% by subject
|
|
|
|
|
|
Wayfaring
|
53
|
Forest Activity
|
70
|
|
Forest Walk
|
26
|
Downland
|
11
|
|
Fun Rucksack
|
7
|
Park Management
|
3
|
|
Field work
|
14
|
Living History
|
16
|
|
Total
|
100
|
Total
|
100
|
Frequent evaluation is carried out as required, and a data base has been set
up to make all educational information
accessible. A comprehensive Health and Safety Policy is now in its third
year.
There is a definite season for ‘schools education’ and this is exaggerated by
the outdoor nature of the site and the
limited classroom space.
Months % of school numbers
September 7
October 11
November 4
December 2
January 1
February 1
March 6
April 6
May 11
June 25
July 26
August
-
The site has a designated full-time education officer with an education assistant
for the busy schools season (April -
August inclusive). Additional support is provided by other Park staff.
The Park is also used for various peripheral activities to the main school season
including; wayfaring, particularly by
Naval personnel, Watch and YOC groups, Geography GCSE project work, tertiary
education and Duke of
Edinburgh schemes.
For all such activities a free teacher/leader visit is offered to maximise the
learning experience.
The service does play a wider role in education by participation in local interest/user
groups.
The potential for the future lies in consolidating the now successful holiday
and half-term activities together with
new initiatives, to develop the self guided markets including; mini orienteering,
maths subjects and tertiary education.
A marketing policy is being formulated to draw together all the areas of new
and existing markets within the
current resources.
Management Issues
-
-
Marketing and developing the service to the widest possible audience.
-
-
The outdoor nature of the site, lack of covered facilities and the subsequent
seasonality of demand.
-
-
Maintenance of resources.
3.8 Evaluation of site for income generation potential
The Joint Management Group under the terms of its 1972 Agreement, is charged
with ‘raising revenue in order to
minimise the cost of operating the Country Park’.
No target for the level of this return was set at the time, however in 1993
a ‘Memorandum of Agreement’ was
drawn up to clarify and update as required. These minor amendments were
formally accepted in 1998 including the
recognition that the greater part of the Park’s cost was met by Hampshire County
Council and that in the future this
should be better balanced by Forest Enterprise. Both parties were directed
to co-operate to this end to the extent
of available resources.
Both partners are experiencing funding problems, and the subsequent annual reduction
in the park’s expenditure
budget coupled with an increase in income targets, over the last three years,
has put commercial pressures on all the
main objectives.
This increased commerciality is changing the culture of the site, both for staff
and visitors alike.
The important factors to prevent this process going too far are:
-
The maintenance of the Pay and Display ticket price for as long as is practicable.
-
-
The development of secondary spend through directly managed and franchised business activity.
-
-
The monitoring of all income activity against agreed targets.
-
-
The agreement of a target for the percentage return of income over expenditure. The following
table illustrates
the change over time.
|
Financial
Year
|
1992/3
|
1995/6
|
1996/7
|
1997/8
|
|
% return on
expenditure
|
40
|
42
|
45
|
48
|
The potential for the future is to place fewer demands on extracting direct
income from the visitor and to explore
more long term commercial schemes, such as bottled water or sponsorship, to
achieve existing objectives.
(For the purposes of this evaluation Grant Aid is not considered to be Income).
A specimen spreadsheet for the 1997/8 Finanacial Year is outlined on the following
two pages.
Management Issues
A decline in real terms of the free money within the budget.
Overt commerciality at the expense of other service objectives.
Business Plan
See Appendix 1.
3.9 Confirmation of Qualifying Features
Habitats and Species
1 Calcareous Grasslands, there extent and communities
2 Yew Woodlands
3 Scrub communities
4 Semi-natural woodlands, their extent and communities
5 Populations of nationally rare and scarce lower plants
6 Assemblage of invertebrates
7 Ex-improved pastures
8 Chalk heath
9 Duke of Burgundy butterfly
10 Silver Spotted Skipper butterfly
11 Chalkhill Blue butterfly
12 Potential for heather restoration
13 Bio-diversity action plan species
14 Conifer plantation (Oxenbourne Down)
15 Barrows/tumuli Butser
16 Cross dykes
17 Little Butser cross dykes
18 Track ways Birdcage
19 Lynchet banks lower slopes Butser
20 Forest Archaeology sites
21 Roman Villa
22 Chalk Grasslands (Forest)
23 Forest Clearings
24 Chalkpit Field
25 Forest Rides
26 Forest Compartments
27 Key Forest Species
28 Water Features
29 Advanced Mountain Bike Trail
30 Novice Mountian Bike Trail
31 Link Trail To Gravel Hill
32 Short Woodland Trail
33 Long Woodland Trail
34 Butser Trail
35 Wayfaring Course
36 Juniper Play Trail
37 Family Barbeque Sites
38 40-Person Barbeque
39 120-Person Barbeque
40 Space Trail
41 Visitor Centre
42 Car Parks
43 Aerial Activities
44. Horse Riding
45 Guided Walks
46 Events
47 Demonstrators
|