1. Adaptive management
EFC addresses the question, can a standard logic of adaptive* environmental management be used for planning conservation of environmental cultural heritage? This is an important question because generally there is no obligation for conservation organisations to adopt a standard planning and recording system.  Different data models are used and it is not easy to share ideas, know how and achievements between similar sites and different organisations.  
Also, conservation management is not a central feature of education despite the topic being the focus of  future world development. Therefore, heritage management is taught from the separate points of view of history and ecology rather than as an integrated cross curricular body of knowledge which deals with practical ways of allocating and accounting for scarce resources.  One of the case studies in the EFC programme presents a selection of conservation management plans for chalk downland, a habitat that was a focus for early human social development, where there is now a need for cross discipline, cross sectorial conservation management
The aim of EFC is to make comparisons with what many applied ecologists would regard as the 'gold standard' of planning and recording known as adaptive management.  The logic and the data model of adaptive management are based on the proposition that successful conservation management allows the managers  to change their plans appropriately when new information is obtained. The idea is that actions must be regularly evaluated so that relative success can be documented and subsequent actions can be adapted for greater effectiveness.
Adaptive management can only be successful, when management goals and objectives are clearly stated so that monitoring benchmarks can be developed accordingly. Objectives should be 'smart'.  That is to say they should be quantifiable and should address the conservation target through managing the factors that impact on the state of the plan's features.  They should also address the geographic area, the actions to be scheduled within a given time frame and a measurable state or degree of change allowable.
Sampling designs for evaluating conservation actions should be robust and evidence-based with opportunities to adequately assess outcomes based on the analysis of data from monitoring progress.  The latter, defined as power analysis, avoids the possibility of declaring an action unsuccessful when it was actually working or vice versa. There must be a commitment of time and money for implementation of monitoring and for data analysis and evaluation.
Adaptive management also requires a willingness to modify assumptions, goals and actions based on new information gained through monitoring efforts. Therefore it necessitates extensive documentation of hypotheses, action designs and results.
Research is also a critical component of the adaptive management approach. Many conservation actions necessarily proceed with limited ecological information and without knowledge of whether the conservation actions proposed are the best approach. Research is needed to run alongside the management plan to better understand ecological relationships and to test new and existing approaches. A diversity of actions to define specific factors that influence the state of the ecosystem or its built features should be designed, implemented and monitored to help determine best practices.
The practical message of EFC is that managers must commit to accepting monitoring results and to changing conservation actions accordingly.
*Definitions
There is some confusion over the use of the terms 'adaptive' and 'adaptable'.  The following dictionary definitions will help clarify their use in relation to the common origin of the two adjectives that may be used interchangeably.
(Ù-dƒpt')

v., a·dapt·ed, a·dapt·ing, a·dapts.
v.tr.
To make suitable to or fit for a specific use or situation.

v.intr.
To become adapted: a species that has adapted well to winter climes.
[Middle English adapten, from Latin adaptāre : ad-, ad- + aptāre, to fit (from aptus, fitting; see apt).]
SYNONYMS adapt, accommodate, adjust, conform, fit, reconcile. These verbs mean to make suitable to or consistent with a particular situation or use: adapted themselves to city life; can't accommodate myself to the new requirements; adjusting their behavior to the rules; conforming her life to accord with her moral principles; fitting the punishment to the crime; couldn't reconcile his reassuring words with his hostile actions.
ANTONYM unfit
(ə-dăp'tĭv)

adj.
  • Relating to or exhibiting adaptation.
  • Readily capable of adapting or of being adapted: an adaptive worker; adaptive clothing for children with special needs.
 
adaptivelya·dap'tive·ly adv.
adaptiveness a·dap
'tive·ness or ad'ap·tiv'i·ty (ăd'ăp-tĭv'ĭ-tē) n.

(ə-dăp'tə-bəl)

adj.
Capable of adapting or of being adapted.

adaptabilitya·dapt'a·bil
'i·ty or a·dapt'a·ble·ness n.

ness a·dapt
'ed·ness n.
(ad·ap·at·tion )
noun\ˌa-ˌdap-ˈtā-shən, -dəp-\
: something that is adapted; especially : a movie, book, play, etc., that is changed so that it can be presented in another form
: a change in a plant or animal that makes it better able to live in a particular place or situation
: the process of changing to fit some purpose or situation : the process of adapting.