At present there are no established signage
standards in the MMNR. As a result, a number of tourism facilities
in and around the area have erected their own signs within the
Reserve, all of which are in different styles and materials, and
some of which are large and out of keeping with the
“natural” ambience that is an important feature
of the MMNR tourism product. Furthermore, increased signage from
management will be required throughout the area during the
implementation of this plan, which will include signs to encourage
use of new game viewing circuits (discussed under the next action),
to mark the zone boundaries, and signs at any new attractions and
entrance gates. This action therefore focuses on the development of
standard signage guidelines that will subsequently be implemented
throughout the Reserve as a way of addressing these issues, and
also to help consolidate the image of the Mara brand. These
guidelines will ensure that all signage within the Reserve is in
keeping with the image of the area that MMNR management is working
to project, and could include, for example, stipulating the use of
wood or local stone or other natural materials/colours, sign size
and layout, and logos or symbols to be incorporated. Once the
standards for signage have been agreed by management, this will
then be rolled out to signs across the entire Reserve. This will
necessitate the replacement of existing operator signs with those
developed according to the new guidelines, and the erection of
signs at other key areas, such as entrance gates, zone boundaries
and along game viewing circuits.
