Action 4.1 Revenue collection
Although there is a common visitor entrance fee for both sides of the Reserve, in recent years different systems
have been employed for the ticketing and revenue collection. On the Trans Mara side of the Reserve,
ticketing and revenue collection is the responsibility of the Mara Conservancy, which has in turn contracted
Earthview Management, an independent, professional and independently audited revenue collection agency,
to undertake this role. This system has generally worked very well, and has greatly reduced ticket irregularities
and revenue leakage. On the CCN side of the Reserve, ticketing and revenue collection is undertaken by
county council staff at the entrance gates, and by Somak Holidays on behalf of the CCN at other locations,
such as sales in Nairobi. The contracts for both Earthview Management and Somak Holidays are due to expire
within the next few years, and this presents an ideal opportunity for both the MMNR management
agencies to work together in developing a standardised ticketing and entrance fee collection system for the
entire Reserve, building on the experiences and lessons learnt in implementing the existing mechanisms.
Under this management action, MMNR management will therefore collaborate in defining the key features
and requirements of an appropriate ticketing and revenue collection system and, subsequently, in developing
a common tender document for the provision of these services in order to ensure a high degree of complementarity
between the systems operating on each side of the Reserve. In this regard, while the appointment
of a single revenue collection company would have distinct advantages in simplifying and streamlining this
aspect of Reserve management, this may not eventually be feasible or desirable. In line with international
trends, the tender document should make provisions for future electronic ticketing in the MMNR, as a way
of enhancing efficiency and reducing leakage. As an alternative to a private sector contractor, the Kenya
Wildlife Service could also be considered as a potential service provider for ticketing and revenue collection,
with the MMNR incorporated into their new smart card ticketing system, and all revenue collected subsequently
remitted to the two councils, minus an agreed service fee.