This management programme, along with the Zonation
and Visitor Use Scheme, provides a framework for enhancing and
diversifying the MMNR tourism product, optimising tourism revenues
and minimising the environmental impacts of visitor use. As
detailed in the Pricing & Revenues chapter, the overall outcome
of these initiatives is likely to be a substantial increase in
revenue for the two county councils. However, to achieve this
positive outcome, there will over the years ahead need to be major
changes made in the way tourism is administered and managed
throughout the MMNR, in particular significant investments in
financial and human resources dedicated to tourism management and a
major overhaul of the MMNR’s tourism administration systems.
To achieve these major changes in tourism management, it will also
be necessary to develop a close collaboration with tourism industry
partners, to not only ensure the timely dissemination of
information on any changes impacting on tourism operations (such as
increases in entrance fees), but also to encourage industry support
for the plan’s implementation and receive feedback regarding
improvements that could be made, or any adaptations to management
actions that might be needed.
Objective 4 has therefore been established to
ensure that in future, MMNR management has the appropriate tourism
administrative systems and capacity, as well as the full support of
the tourism industry, all of which will be needed to enhance the
successful and smooth implementation of this programme, and other
associated aspects of the management plan. In order to achieve this
aim, four management actions have been
developed.
