Fritz Schumacher (Small is Beautiful) said you have to start at the human level if you want to change society and build a system to engage and enable community conservation plans.  It is at this community level that ideas and needs are generated by individuals and groups to improve their sense of place.  In this context, Schumacher argued that the first task of government and partner organisations is to recognise people who are already doing something about it (the blue arrowed route in the following diagram),  to support them by asking: what do we need to do to ensure that more of this good work happens elesewhere (everything below the blue line).  Social sustainability indicators are targeted with strategic plans for behaviour change at international, national and local levels.  Through integrated mapping, action drivers are provided for community level action plans to boost a sense of place and provide feedback to check outcomes against social sustainability targets.